By Kristen Wakulchuk


As we move further into the days of the COVID-19 crisis, how do you feel right now? 

Responses to this question on the part of individuals, families, and businesses are a mangled mess of emotions, uncertainty, confusion, and surrealism about what’s going on in our communities, nation, and world. 

There are a host of personal, medical, financial, political, and professional issues to deal with – and as their employer, you can have a significant impact on your employees’ well-being at this unprecedented time. 

Safety First

As you work through your ongoing crisis management strategy, keep in mind that the health and safety of yourself, your loved ones, and your employees are your top priority. 

    • There is a multitude of resources available for you as you do so, including this comprehensive guide.  

Address the Most Important Questions

Communicate with empathy and compassion. Direct your messages to people’s most pressing questions and concerns, such as navigating their health benefits, accessing the care they need, company safety and hygiene policies, paid time off and leaves, caregiving tips for children and elders, and layoffs and furloughs. 

    • According to one new survey, 83 percent of employed Americans are worried about lost income in the event they are quarantined – as an increasingly large number already are. 
    • Reach out frequently and show you care. Establish a regular communication schedule that includes access to EAP and other valuable services. Use group emails, texts, and online meetings and social platforms, as well as your website. 

Implement Your Plan

As noted by the author, attorney, and crisis management expert Judy Smith, “There’s always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine its policies and procedures.” 

    • Even if your company’s Emergency Preparedness Plan is not formalized or complex, now is the time to put it to use. In doing so, customize it to the COVID-19 situation and use this as an exercise in improving that plan for now and for the future. Be prepared to change details on a dime, as the coronavirus situation is extremely dynamic. 

Additional Resources

You can also utilize the Centers for Disease Control and Prevention (CDC) for real-time updates on COVID-19. The CDC has dedicated a page to related business guidance. 

The Chane Solutions team is in this with you. Turn to us for any assistance you need as you steer your company through this pandemic and emerge strongly on the other side. And above all else, stay calm, healthy, and safe. #InThisTogether 





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